This is the story of David

David runs a successful company in the marketing branche with his business partner Jaqueline. They have been doing so for 12 years now.

Since the day they started, David has given the business all he’s got! He is a self made entrepreneur that wasn’t born with a silver spoon in his mouth. 

Davis is streetwise, fierce and fearless through experience. He is the kind of guy that can light up the room, he has got a great network and has a strong ‘can do’ mentality. One of those true visionary minds that is determined to leave a legacy for the next generation.

But lately, David has been losing his motivation, bit by bit. He feels tired and at times even exhausted. Drained by the constant search for the right numbers to project, telling the staff the same story over and over, the complaints… 

David feels worried because of the lack of continuous clear results, the way his business is organised and the number of clients that seems unsatisfied.

He is losing revenue and deep down he knows why. He reached the ceiling he feared for a long time. Since Davis has built his successful business organically, he is now missing is a tangible framework to grow.

His house of cards is slowly collapsing.

David can’t point out when exactly it started. The feeling crept in slowly and started to ‘eat’ David’s energy, almost unnoticed at first.

Looking back now, he remembers pushing these feelings aside, getting back to work. But when he lay awake at night he realized all too well how he built the business for the past 12 years.

That he and his business are pretty much relying on ad hoc custom made working flows. He felt that he missed the knowledge to consolidate.

But deep down he felt scared. He knew his business would not be able to withstand much more in this condition. 

David realized that ignoring the deferred maintenance was his problem. But since it had become the status quo, he had no idea how to turn the tide.

Instead of taking real action David found himself checking again the productivity and revenue several times a week. He saw costs increasing while revenue was slinking, and felt an increasing lack of faith in his team when handling a big new client.

He became more and more restless and deep down he felt anger.

Action without vision is only passing time 

Not knowing how to respond, he started focusing on the handling of his managers. He kept track all of team members who didn’t deal properly with mistakes, while he was trying to figure out how to save more costs.

He started to put more effort himself into reassuring new prospects, sales and improve the production. He also dealt with the complaints of his business partner but had no idea how to reassure her any longer. 

David noticed at the same time he was getting more complaints at home from his wife and children. They missed him, and he missed them too. David felt more and more overwhelmed. 

After a while with no improvement David became edgy. He was losing his temper, and even more critical, he was losing sight of what was really going on.

He showed up late for appointments, didn’t follow up on actions, started pointing fingers. Things got worse by the day. David knew he had to turn the tide, but how? 

It was not until David’s business partner Jaqueline told him she had enough, he knew things had to change for real. 

So he finally did what all good business owners do, he showed courage and started searching for a mentor that was an expert in building his business operation from the ground up. Hopefully along the way in which he would be feeling more connected with himself and his dream again.

What all good business man would do

On the lookout for the solution, David and I crossed paths. He told me his whole story, I listened warmly and carefully. 

After our talk I reflected to him that it seemed to me that his experts were ‘running around in an open field’. There were with no clear borders, no center spot or goals to project on. ‘How can they execute your vision and accelerate the business the way you want them’, I asked him. 

He failed to answer…

I told David about my program on how to strategically get a grip on his business operation, driven by his personal core, from the inside out.

He then could imagine it would bring back his passion and focus and therefore the driven energy in the team. Ultimately what he longed for most: his time freedom and feeling the joy in doing what he knows best. 

He felt I could help him and he decided to join the program: Building your business from the Inside Out. We started our journey one week later. 

David was ignited again, and his team followed

First we  uncovered all hidden obstacles within David. We he became aware of how he was blocking his own way the path was clear to move on. 

Then we focused on the business. We took a close look at current reality and then discussed David’s initial dream and his clear and highly ambitious vision for the 3 to 5 years to come. 

At the end of step 1 we were able to get rid of the underlying personal pain and had a clear on what was needed. We were ready to start a new beginning.

The ignited picture of the business playing field immediately ignited everybody involved!

If you want to know how that feels enjoy this short movie clip from the movie ‘The Legend of Bagger Vance’, directed by Robert Redford. 

Then I guided David and his top managers in translating the vision into a sustainable and tangible strategic behavioral framework for the upcoming year.

We set clear goals, strategies, measures and weekly activities. Using this framework needed to feel as normal as drinking a daily cup of coffee. And it did in the next step of the program.

In this stage we translated the vision framework to every single department.

Now everyone felt they had their own circle of influence to accelerate, while being aligned with the others.

They all spoke the same language again, because they were all working for the same exciting goals and vision.

‘How does that feel, working for the same vision I asked one of the managers’? ‘Well, like janitor at NASA when he told president John F. Kennedy what he was doing: I am helping to put a man on the moon!’

We all laughed,  the tide was finally turning.

They all did the work and fully focused on what had to be done to deal with the overdue maintenance issues (inside and outside) to get a grip and to start up scaling the business.

In the process, unfortunately a number of team members were let go, but at the same time the business attracted better suited and more qualified people to take their place. They fitted each other!  

The results? 

Everybody came at ease and ignited again. Together they had been able to step out of ‘the wild water’ and feeling solid ground again. There was a perspective that they all loved. 

And what happened after? David noticed after a few months:

The team was still truly uplifted. He was proud feeling like their inspirator again

The productivity went up, due to better efficacy and effectiveness because of the framework they installed

The cost were lowered. David experienced flow in the process, he was saving time and the information he needed was available on demand

He was so proud to tell me that the rates on his customer satisfaction went significantly up as well as his employee satisfaction. 

the business had improved quality on all kinds of levels which eventually resulted in more traffic and higher revenue. 

But even more important

What also happened, David achieved a much higher consciousness level. He became aware of who he was on the inside and what he could realize on the outside.

His team felt David was more accessible, responsive and available again, and so where they. The spark was not only in David’s eyes any longer, it was in the air. 

While coaching David and his top managers we focused on:

Better connected with the soul and mind and reflect together on that. 

Higher adaptability in the current context and act on what you can influence

Better stress management 

Higher positive mood frequency and breath work

Take a step back 

David managed to create a safe and solid foundation for his business that now could run without him being around all the time.

With faith and confidence he could take a step back and focus on what really mattered to him. It was wonderful to see the magnificent change in David and his team. Together they contributed to what he had envisioned.

There was a twinkling energy. This is my key to say goodbye again. 

It goes without saying that David and his team were excited and enjoyed spending time focusing on improving the business experience, making it more profitable but most importantly: David and his team felt actually ignited by the business again. 

David totally committed and…he got back his time freedom! How does that sound to you?  

Are you ready are you to get out of the wild water and create a predictable business operation with highly tangible results, fully aligned with your core dream? 

Then feel free to ask me more about the built from the inside out program. Book your free vision call here to see if I we connect and if I can serve you as well

By the way: I know what it is like

I myself come from an entrepreneurial family, sitting front row as a young child  watching my parents having the same experience as David. It charged me to who I have become today. 

The key in the program is merging your unique ability of the entrepreneur (never ending source) with effective and efficient business organisation.

That is my mission: to make sure the entrepreneur comes home ignited, feeling truly connected with the people they love, and with themselves. 

Grip door Visie









Also want to feel ignited again? I would love to meet you!

Book your free vision call here

Best Barbara van Lodensteijn