House of Cards

David runs a successful company in the marketing branche with his business partner Jaqueline. They have been going for 12 years now. Since the day they started he has given the business all he’s got. David is a self made entrepreneur. He wasn’t born with a silver spoon in his mouth. He  is streetwise, fierce and fearless through experience. David is the kind of guy with a great network and has a strong ‘can do’ mentality. He is one of those true visionary minds that is determined to leave a legacy for the next generation.

But lately, David has been losing his driven energy bit by bit. He feels tired and at times even exhausted. He feels drained by all the policy questions from the staff or the search for the right figures he needs to project. Worried because of the lack of continuous clear results, the way information is organised, the qualityand clients that more often than not seem unsatisfied. What he’s missing is a tangible system, mostly he is missing the flow. 

David can’t point out when exactly it started. The feeling crept in slowly and started to ‘eat’ David’s energy, almost unnoticed at first. Looking back now, he remembers pushing these feelings aside, getting back to work. But when he lay awake at night he realised all too well that he built the business organically for the past 12 years. That he and his business are pretty much relying on ad hoc custom made working flows He felt that he missed the knowledge to consolidate. But deep down he felt scared. He knew his business would not be able to withstand more growth in this condition. 

David realised that his ‘house of cards’ could easily collapse due to deferred maintenance. But since it had become the status quo, he had no idea how to turn the tide. Instead of taking real action David found himself checking the productivity and revenue several times a week. He saw costs increasing while revenue was slinking, and felt an increasing lack of faith in his team when handling a big new client. He became more and more restless. 

Action without vision is only passing time 

He focused more and more on the handling of his managers and team members who didn’t deal properly with the mistakes that were made, the figuring out how to save more costs, the efforts to reassure new prospects, the dealing with his business partner and other personal issues. David was feeling more and more overwhelmed. He felt like the water was closing in. 

After a while with no improvement David became edgy. He was losing his temper more often and even more critical, he was losing sight of what was really going on. He showed up late for appointments, didn’t follow up on actions, started pointing fingers. Things got worse every day. David knew he had to turn the tide and close the window. But how? 

It was not until David’s business partner Jaqueline told him she had enough, he knew things had to change for real. So he did what all good business owners do, he showed courage and started searching for a mentor that was an expert in building up his business operation from the ground up, hopefully along the way in which he would be feeling more connected with his dream and himself again.

What all good business man would do

On the lookout for the solution, David and I crossed paths. He told me his story, I listened carefully. After our talk I explained to him that it seemed to me that his experts were running around in an open field with no borders, no center spot or goals. How could they execute his vision and accelerate his business the way he wanted them to under those circumstances? 

I told David about the three step program to strategically get a grip on his vision for the upcoming years, fully aligned with his daily organization. He could feel it would bring back the focus, the driven energy in the team and ultimately what he longed for most: his freedom and joy in doing what he knows best. 

I knew I could help him, we felt the same. We started our journey one week later. 

In three steps David was ignited again

After uncovering all hidden obstacles in only two weeks (personal, organisational and on the team level), we discussed David’s initial dream and his clear but highly ambitious vision for the 3 to 5 years to come. At the end of step 1 we were able to get rid of the underlying pain and ready to start a new beginning. The clear picture of their playing field immediately ignited everybody involved (if you want to know how that feels enjoy this short movie clip from the movie ‘The Legend of Bagger Vance’

Then, in step 2, I guided David and his top managers in translating the vision into a sustainable and tangible strategic behavioral framework for the upcoming year. We set goals, strategies, measures and weekly activities. Using this framework needed to feel as normal as drinking a daily cup of coffee. 

In step 3 we translated the framework to every department. Now everyone felt they had their own circle of influence to accelerate, while being aligned with the others. They all spoke the same language again, because they were all working for the same exciting goals and vision.

How does that feel, working for the same vision? Well, take a look at the response a janitor at NASA gave when president John F. Kennedy asked him what he was doing: well mister president, he responded: ‘Im helping to put a man on the moon’.  

The tide was turning. They all did the work and fully focused on what had to be done to deal with the overdue maintenance issues to get a grip and to start upscaling the business. In the process, a number of team members were let go, but at the same time the business attracted better, more qualified people to take their place. 

The results? 

Everybody came at ease. Together they had been able to step out of ‘the wild water’, feeling solid ground again.

And what happened quickly after? David noticed:

a productivity gain due to better efficacy and effectiveness.

his cost lowered, discovered flow in the process while saving time, information was available on demand

the rates on his customer satisfaction went significantly up as well as his employee satisfaction. 

the business had improved quality on all kinds of levels and that resulted in more traffic and higher revenue. 


What also happened, David achieved a higher consciousness level. His team felt David was more accessible, responsive and available again, and so where they. While coaching David and his topmanegers we focused on:

Better interpersonal contact 

Higher adaptability 

Better stress management & breathwork

Higher positive mood frequency 

Take a step back 

David managed to create a safe and solid foundation for his business that could run without him or his partner being around all the time. Now he could take a step back and focus on what really mattered to him. It was wonderful to see the magnificent change in David and his team. Together they contributed to what he had envisioned. There was a twinkling energy. 

It goes without saying that David and his team were excited and enjoyed spending time focusing on improving the business experience, making it more profitable and most importantly, David and his team felt actually ignited by the business again. 

David totally committed and…he got back his freedom!

So how ready are you to get out of the wild water?

Click the link to watch the journey I also took with another client. 👉 movie in progress 

So you want to be a vision driven entrepreneur with a predictable backstage operation and highly tangible results in this 3 step program? Then book your free vision call 👉here to see if I can serve you as well

I know what it is like

I myself come from an entrepreneurial family, sitting front row as a young child  watching my parents having the same experience as David. It charged me to who I have become today. 

The key in my 3 step program is merging the unique ability of the entrepreneur (never ending source) with effective and efficient business organisation skills. 

After a long intense and thorough expedition I finally could serve other entrepreneurs with the knowledge of how to get a grip building a PREDICTABLE backstage operation fully aligned with your vision and actions: reducing waste & gaining freedom. That is my mission: to make sure the entrepreneur comes home ignited.  

Nelson Mandela was an important mentor for me on the road. 

Grip door Visie










A man that always strived for freedom in the most difficult circumstances, in every sense of the word.

So if you want your freedom back as an entrepreneur so you can focus on what really matters you can register for a free vision call 👉 here

Also want to feel ignited again? I would love to meet you!

Best Barbara van Lodensteijn